Neil Young is going to change the way you listen to music. Young’s new music service, Pono, aims to provide downloads of high-resolution songs that are supposed to sound like their initial recordings.
“The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality—as it was in the studio. So it has primal power,” Young said in a Facebook post. “This music moves you. So you can feel. That’s why so many musicians are behind PonoMusic—this is important work that honors their art. This is the way they wanted you to hear their music.” Pono will also be releasing a line of portable players that will also offer higher quality audio.
“Pono starts at the source: artist-approved studio masters we’ve been given special access to,” Young said. “Then we work with our brilliant partners at Meridian to unlock the richness of the artist’s music to you. There is nothing like hearing this music—and we are working hard to make that experience available to all music lovers soon.”
It sounds good, but just how many of your favorite artists will appear in the Pono library? Well, we don’t know what the library is going to be like just yet, but the company has made a deal with Warner Music Group and has reportedly been in talks with Universal Music Group and Sony Music also.
Pono is set to launch early next year.