Though she’s new on the scene, singer Nina Massara is defying space and time, bridging continents and generations with her soulful, old-school sound. Massara is very much a child of two worlds—though she was raised in Denmark, her mother’s home country, she grew up listening to the music that reflected her father’s American roots– Delbert McClinton, Keb’ Mo, Taj Mahal and Bob Dylan. She got a taste for showbiz working for her parent’s catering company, which earned her backstage access to legendary performances by B.B. King, Jerry Lee Lewis, Little Feat, John Hiatt and more. By 15, she was working in the studio of award-winning Danish producer Morten Wittrock, who, a few years later, would go on to record and produce her full length debut, Watch Me– an appropriate album title for an artist who can’t be ignored– which was released in the United States on March 3rd on CSP Records. Recorded both in Denmark and at Austin’s 5th Street Studios, the album’s all-original tracks were penned with Wittrock and Ray Weaver.
Today, Elmore is premiering the video for a song from Watch Me, “All That I’ll Ever Need.” Directed and Edited by Marques Green at que films in Los Angeles, it’s a dreamy, romantic affair. The concept is simple—Massara and a handsome lover float around an amusement park along the beach in the gauzy light. They paint a picture out of the ‘50s, Massara with her platinum blonde locks and cat eyes, her beau clad in a white tee and denim. The song evokes an equally nostalgic vibe with its sensual groove, and Massara’s sweet, sultry vocals.
As Peter Lindblad wrote in his review of Watch Me, she “ooz[es] coy playfulness, independence and unabashed, empowered sexuality… She’ll draw comparisons to Valerie June and Rhiannon Giddens, or even Bonnie Raitt, but Massara is her own woman.”