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Director
Carl Gustafson
Michael Cloeren
Art Menius
Tom Mazzolini
Barry Dolins
Jerry Pillow
Paul Benjamin
Ted Boomer
Lori Dean
Huston Powell
Festival
Pinedale Blues Festival
Pocono Blues Festival
MerleFest
San Francisco Blues Festival
Chicago Blues Festival
Arkansas Blues & Heritage Festival
(Helena, AR)
North Atlantic Blues Festival
(Rockland, ME)
Bluesfest International
(Windsor & London, ONT)
Camp Jam
in the Pines (Hammonton, NJ)
Austin City Limits, (TX)
Lollapalooza
(Chicago)
Motivation
Redeem Pinedale's honor
Use the ski resort site
Got sucked in
Present authentic Blues
Mayor Washington
wanted a legacy
Present authentic blues
Extension of his club
Boredom
Get fans and musicians together
Better than Wall Street
First year
2002
1992
1988
1973
1984
1986
1990
1994
1999
2002 (ACL)
2005 (Lollapalooza)
First
attendance
400-500
1600
4,000
600 (legal)
2,000
(actual)
160,000
2,000
1500
6,800
300
35,000 ACL
Largest One-Day Attendance
5,000
7,200
27,000
12,000
265,000
50,000
8,500
14,500
Windsor
1,000
75,000 ACL
Number of acts
15
20
91
18-20
90-100
40
12 national
25
12-15
130 (each)
Ticket prices day/full fest (#days)
$35/60 (2)
$29/75 (incl. Friday
dinner)(3)
$40-50/135 (4)
$35/55 (2)
Free
Free
$25-30/45 (2)
$20/50 (4)
$25/75 (2)
$50/100 (ACL)
$60/130
(Lollapalooza)
Highest price for Talent
$50,000
"Fairly, first to last"
$40,000
$50,0000
Sponsor paid
$25,000
$50-60,000
$75,000
$3,000
Declined
On site
Workers & (volunteers)
25 (100)
80-100
(none)
200 (6550)
80-100 (few)
75-80 (none)
30-35(125)
10-12(45)
38(45)
0 (30)
100 stagehands
(300)
3-4
biggest expenses, in order
Talent
Stage
Hospitality
Marketing & advertising
Talent
Labor
Advertising
& PR
Talent
Cost of Merchandis-ing & Recordings
(recoupable)
Hospitality
Sound & Light
Talent (40%)
Logistics (security,
toilets, etc.) (40%)
Advertising
& PR (20%)
Production
Talent
Amenities
Advertising & PR
Talent
Production Security
Talent
Sound & backline
Hospitality
Talent
(45-50%)
Advertising & PR
Site &
logistics 20%
Talent
Site
Sound
Production
Talent
Marketing
Biggest Calamity
Blizzard in June
None
Flooding
None

festival
9 days after 9/11
Z.Z. Hill passed away
before headlining
Losing original
name
Hurricane Cindy
Tornado wiped out stage
Crew guy hit by lightning
Stuck in CA on 9/11,
3 days
before
festival
Hurricane Rita
Biggest Thrill
Seeing the crowd pour in for Buddy Guy
Interacting with great talent
Introducing
artists to one another-synergy
BB King playing unannounced
Bringing in the true creators
Maintaining a superb, long-term festival
Exposing new talent
Surviving, and no heart attacks
Dancing onstage with Commander
Cody
Seeing a year's work come to
fruition
Biggest Concern
Weather

Raising enough money to pull it off
Artists passing away
Any year might not top the last
For the future of the music
Weather
Weather
Power
outage
Weather
Weather
Weather

Locking in the headliner

TO PAGE 7
©2005-2008 Elmore Magazine