Ideally, a press release should go viral, but most are skimmed, ignored or simply deleted. How can you write a press release that media outlets will read and, most importantly, use?
Every artist, every act, every venue demands the spotlight, and competition is fierce. Press releases are designed to focus media attention where we want it, but too often we spend precious time writing something that receives attention only from the “delete” key. Learn tools to help organize your material into an effective, punchy release that delivers your message when and where you need it.