If you happen to be directionally challenged, don’t worry, you won’t have any trouble finding the brand new Flagship Sonos store, slated to open in 2016, thanks to the whimsical illustrations of New York artist Mark Stamaty that decorate the storefront. The black and white cartoon-like drawings depict a typically busy New York day, with crazy traffic and hordes of people– heck, it might even catch your eye, pique your curiosity and stop you from rushing by.

Sonos will soon open its first NYC retail location in Soho at 101 Greene Street. When it does, mosey on down and check out whats new in sound technology. Good luck walking out without a new Sonos product in hand.